I jumped off the hamster wheel for the first time in ages. That's right; I took a break from my computer. But, guess what, shock, horror, the world didn't stop turning.
And you know what, I had time to think through some tough questions about my business that kept being crowded out by less important tasks. You know what I mean, right? You try to think about a particularly thorny issue during a workday, and something distracts you and snap that train of thought is gone.
A while back, I developed a digital strategy for my business and what that gave me was a 360º view of my client's, competitors and business. However, it also revealed I hadn't responded to the changing needs of my clients and that my business needed to pivot and pivot now if it was going to remain relevant. Sadly a lack of engagement to my posts also supported this result.
If your business has plateaued or your posts aren't bringing you results, you need to do something, and you need to do something now. But what?
I mean, really, where do you start?
I've been down this road many times as a serial entrepreneur and realised that today your business, brand and growth are all connected to your online success. So if what you presented to your ideal client online wasn't working, you needed an overarching solution that could address every moving part of that problem.
Read more: Key components of a digital strategy.
And that's why I created a step-by-step solution. But I wanted to make sure the advice I was offering worked, so I needed a business that I could use as a crash test dummy. So I used my own business–AOK Creative.
I knew that it was time to drill down into my business and take a hard look at what was going on, so it was the perfect opportunity. Now it's never easy to work on your own business, but by following each step as though I had never seen the content before, I discovered it to be a real eye-opener, and the results have changed my business.
I now have a better understanding of:
- my client's wants and needs
- how I can compete in a crowded global market
- a way to successfully engage with my clients online
- how to harness digital marketing
And so much more.
Read more: Check out this clever digital strategy
My metrics have shown that my new strategy is working and the impact has been remarkable, and I'm ready to help you get the same results for your business.
If you are ready to make some changes in your business and want to fast-track the results, call me. Let's see if your business is a perfect fit. If it isn't a good match, I promise to guide you toward a solution that will suit your needs.
Want a digital strategy, but don't know where to start?
I built a step-by-step program where I will personally guide you in developing a digital strategy that will drive your digital marketing and ensure your efforts are focused on growing your business, revenue and impact.
This is a jam-packed masterclass explicitly built to give you everything you need to bring clarity and purpose to your digital marketing.
It's fast, it's simple, and it's effective.
If this sounds like a solution you need, let's hop on a call to see if your business is a good fit.