As the new financial year roles in (where did that year go!?), it’s time to start thinking about whether your brand and marketing collateral are up-to-date.
It’s good to get into the habit of checking all your collateral every 12 months, so pick a time of year that works for you – for me, that is the new financial year. Just like you have routine checkups at the doctor, or for your car maintenance, it’s important to nurture your brand and marketing collateral too!
Here are a few things you could assess this year...
IS YOUR BRAND STILL FRESH?
A brand refresh could be updating your logo. It doesn’t have to be a complete overhaul; it could be a simple creative change to modernise it and ‘freshen’ it up.
Do you have branding guidelines for you and your staff to reference? If the answer is no, then it’s time to seek a little creative help.
HOW LONG AGO DID YOU PRODUCE YOUR BROCHURES?
- Are they still up-to-date?
- Are your social media addresses correct?
- Are your contact details correct?
When done effectively, with strong images and quality design, your brochure can create a lasting impression that will keep on selling your solution or your ideas long after you’ve left it in your client’s hands.
WHAT'S HAPPENING WITH YOUR WORD TEMPLATES?
Do you and your team create internal and external Word documents regularly? If so, are they on brand? Is your logo appearing in the Word documents? Are your primary and secondary colours being used? Do your Word documents adhere to your branding guidelines?
A Word document template should be simple to use and easy-to-edit no matter how many times you use them.
I suggest you have a quick think about refreshing your brand. A refresh will remind your clients that you are keeping up-to-date with the latest trends.
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