Quite simply an infographic is a graphic solution for complex information or data. Its role is to illustrate information in a quick and clear way. It can turn a complicated or boring topic into something more captivating for your audience.
When presenting, an infographic is a great way to demonstrate that you understand your key message and can explain it simply. In an investor presentation, they are useful and show potential investors that you know your business and can present a complex concept in a concise and clear way.
To create an infographic you need to lay bare all parts of your of your message and boil it down to its key take-away points. Using that as a road map, you start developing a visual solution that will illustrate your key message in a clever way.
Next time you are presenting a complex concept, you might want to consider using an infographic. They are 30 times more likely to be read than text.
If you're not sure where to start, leave it to the experts. That's what we're here for.
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