If you are an entrepreneur, you will have already identified your online target audience. That audience can be pretty broad and share some general characteristics. For instance, my target audience is entrepreneurs, but speaking to such a wide audience isn't going to be effective. Unfortunately, I learnt this the hard way.

It's time to dig in

To be more effective, you need to drill down further and find a way to develop a deep sense of your ideal client's needs and desires. If you intimately know your client's, you will know what's important to them, and how you can help them.

That means gathering data, and the best way to do that is by calling them. I know, I know; these days, the idea of jumping on a call with people seems intimidating, but I promise they will be chuffed to hear from you.

I don't know about you, but all my favourite retailers have my details in their database, but they haven't once called me to check in to find out what my needs are. Not once in gosh, I don't know how many years! Can you see what a wasted opportunity that is, and the advantage for your business if you reached out to your customers?

But, wait there's more...

Knowing what your clients want and understanding how to niche down depends on another piece of the puzzle, competitor research.

You need to research every competitor you can find that is in your market. A quick Google search will give you an excellent overview of what is happening in your marketplace and where you fit into that market.

Knowing what customers want and knowing your market position will then allow you to look at ways to develop a niche for your business. 

For some companies finding your online niche won't be about streamlining your products or services to one offering but developing a single digital strategy that addresses your customers needs best or meets the needs of a specific target market better than competitors.

Look at your business and your customer feedback and see how you can niche down to a solution that best describes what your customer is asking for. 

Niching can be a bonus because leaner, more niched businesses tend to stand out in their market. It may be difficult to dominate a broader market, but you certainly can rise to the top of a smaller niche market.


If this sounds like a strategy you want to develop for your business but think you are going to need some help, I built a step-by-step program called the Digital Impact Masterclass that will show you how to create a niche and so much more.

I will show you:

  • how to find research and find a niche
  • how to develop a compelling message for your business
  • how to create goals for your digital marketing that align with your business objectives
  • how to develop a digital strategy that goes beyond simply posting to social media
  • and finally, a method to make sure you are meeting your business goals

We are talking about a jam-packed masterclass explicitly built to give you everything your business needs to build, promote, and confidently grow your business.

If you want help building a powerful business with a strong future, let's hop on a call to see if your business is a good fit. 

Antonia Grimard

About the author

Hi, I'm Antonia, and I know that through a compelling business strategy and effective messaging, you can inspire people to take action to buy your product or invest in your idea. So getting it right is crucial. My job is to powerfully communicate who you are to your customers, employees and equity partners through a clear business vision. Whether your business vision includes traditional or digital marketing, I will ensure your message is compelling and clear.