Somewhere along the line, we moved from traditional marketing to digital marketing. And why not? It can be less expensive than conventional marketing, and you can reach a larger audience. Your empire can now become global! But for many, that digital transformation can seem to be complicated.

It's not a case of where you start anymore because anyone can create a post. It's about how to make those posts effective so that you get results. Did you know that only 15% of businesses do digital marketing well, and 85% struggle to get results or aren't even in the game?

I see that as an opportunity to dive in before the market is saturated. And that's why now is a great time to get started on a digital strategy for your business.

Because I promise you, to be a digitally successful business, you're going to need a kick-ass digital strategy. Those companies in that 15%, who have embraced digital marketing and are making millions online, will undoubtedly have one. They will have worked hard to develop a digital strategy that drives their digital marketing, and as a result, they are reaping the rewards.

You can read more about the benefits of a digital strategy here:
 Five powerful reasons you need a digital strategy

That means you're going to have to get your head around the basic premise of marketing. Which is:

  1. know your customer's wants and needs
  2. engage with them successfully
  3. motivate them to take action

Sounds pretty simple right? Well, think of your digital strategy as your marketing strategy on steroids.

Not only does a digital strategy include how you approach your marketing, but it also creates clarity around the objectives and goals for your business. Those, in turn, will drive the where and when of what you post and what success metrics you measure.

And that's why people think it's so complicated. Where do you start? Don't worry; I have a solution for you which I'll get to in a minute.

Well, one thing you need to understand about a digital strategy is, you can't shop this out to anyone else. You need to develop it yourself. It's part of your business strategy, and no one is going to know your business as well as you do. It's kinds of like someone writing your business plan for you. So if you've had someone offer to do it for you, be highly skeptical.

If you wonder how effective your marketing can be if you have a digital strategy, then read this: Check out this clever digital strategy.

What that blog illustrates is that you'll need more than clever marketing. You're going to need great messaging, from posts to emails and right through to your website. You will need to know your customers, your competition and find yourself a niche.

And that's all contained in a digital strategy. Now can you see why a digital strategy is so essential to driving your marketing? It's your roadmap to digital success.

Simply posting and paying for a ton of ads without an effective strategy, will lead to you wasting your time and money.

And that's where I can help you. After talking with many successful entrepreneurs, I discovered they wanted a step-by-step mentored program that would quickly show them how to develop a digital strategy. So, I built one. It's called the Digital Impact Masterclass.

You only have to learn this strategy once. Once you have it under your belt, it will be simple to bring new business ideas to the market faster and find your success more quickly. The information in this program really is the missing link in being digitally successful.

So, if you want to join the top 15% of digitally successful businesses, it's time to get started on your digital strategy. It will save you valuable time and money.

Want a digital strategy, but don't know where to start?

I built a step-by-step program where I will personally guide you in developing a digital strategy that will drive your digital marketing and ensure your efforts are focused on growing your business, revenue and impact.

This is a jam-packed masterclass explicitly built to give you everything you need to bring clarity and purpose to your digital marketing.

If this sounds like a solution you need, let's hop on a call to see if your business is a good fit. 

Antonia Grimard

About the author

Hi, I'm Antonia, and I know that through a compelling business strategy and effective messaging, you can inspire people to take action to buy your product or invest in your idea. So getting it right is crucial. My job is to powerfully communicate who you are to your customers, employees and equity partners through a clear business vision.

Whether your business vision includes traditional or digital marketing, I will ensure your message is compelling and clear.