Having a digital strategy is crucial because it gives you the what, who, how and why for your business online.

But when it comes down to it, developing that strategy, well, let's just be honest here and say there are many more exciting things to do than getting stuck into that kind of nitty-gritty. Entrepreneurs are notorious risk-takers and tend to fly by the seat of their pants. I know because I am a serial entrepreneur, and as a Visual Communication Strategist, I have worked with hundreds of entrepreneurs.

I completely get it, but the consequences of not having a digital strategy start to show over time as the founders begin to become more and more confused about their lack of results online. 

And in today's fast-paced online global market, you need to have a vision and a plan.

So, what is a digital strategy?

A digital strategy will provide a clear roadmap of:

  • What are your mission and goals
  • Who is your market, and what are their needs and desires
  • How you are going to roll out your strategy to grow the business; and
  • Why people should be excited about your solution

Right after you finish with your business and your financial plans, you should be jumping straight onto your digital strategy. It doesn't have to be complex or set in stone, but it is crucial to building an engaging and effective business.

A good digital strategy will drive your digital marketing and ensure you are getting the results you need for your business.

What can you expect if you don't have a digital strategy?

The ramifications are going to be slow to show themselves over time, but they usually result in:

  • a market that is unclear about what you offer
  • little or no impact on social media
  • a lack of business and revenue growth

I've got news for you; your road to success will be long and arduous unless you do the hard work needed to develop a digital strategy

I've got a shortcut for you!

I created a powerful step-by-step program called the Business Impact Masterclassand in this program, I will show you:

  • how to build a powerful digital strategy
  • how to develop a compelling message for your business
  • how to create goals for your digital marketing that align with your business objectives
  • how to develop a digital strategy that goes beyond simply posting to social media
  • and finally, a method to make sure you are meeting your business goals

We are talking about a jam-packed masterclass explicitly built to give you everything your business needs to build, promote, and confidently grow your business online.

If you want help building a powerful business with a strong future, let's hop on a call to see if your business is a good fit. 

Antonia Grimard

About the author

Hi, I'm Antonia, and I know that through a compelling business strategy and effective messaging, you can inspire people to take action to buy your product or invest in your idea. So getting it right is crucial. My job is to powerfully communicate who you are to your customers, employees and equity partners through a clear business vision. Whether your business vision includes traditional or digital marketing, I will ensure your message is compelling and clear.