How important are brand guidelines?
It doesn’t matter what size business you have; a clear set of brand guidelines will be an essential starting point for any collateral or promotional work you develop. It doesn’t have to be a 50-page encyclopaedia but it should offer five essential elements:a guide on how to use your logoa list of what fonts you usea […]
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What is an accessible document?
Have you been given the job of producing an accessible document for your company and have no idea how to do it?In a nutshell, an accessible document will allow people with visual impairment who use adaptive technology such as a reading program, the ability to read or navigate a document.With 18%* of adults experiencing blindness […]
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5 things to do before the end of the year
41 Days 16 Hours 07 Minutes 33 Seconds Look at how many days are left until Christmas! I’m giving you a wake up call, it’s time to get on to all those projects you needed before 2019. The end of the year is a wonderful time but it also brings with it the growing sense of […]
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Do you have a responsive logo?
Each day I chat with a variety of business owners. Many of those are looking for a logo for their new venture. But more often than not, they don’t understand the range of formats they will need or know that a genuinely responsive logo will be the cornerstone of their brand.A well-designed logo should be […]
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What are we currently working on?
Nothing ignites my creativity more than travel. Holidays are a chance for me to unwind – not too much though. Having your own business means being available for your clients no matter where you are. When you love what you do, working while on holidays doesn’t feel like a chore. The great thing is, distance […]
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Is your brand up-to-date?
I recently had a client make an emphatic request: ‘we don’t want old-fashioned fades in our presentation’. And I understand what they mean; for a while fades were über popular and could be found in every presentation and web page. Even Word documents started using a fade.Then in what felt like a nano-second, we all […]
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A creative spark can set your business alight
I’m Antonia and I’m a self-confessed design and creative addict. I believe good design and creativity is everything when it comes to delivering your business message. You may not have used my studio, AOK Creative before, so I’m going to show you some of the impressive work we have done. We are very good at what […]
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Investor presentation before and after
Congratulations! If you are reading this blog that means you’re about to do an investor presentation and you’re probably looking for some tips and tricks on how to get it just right. We work with people just like you to develop presentations that get results. After all, you only get one opportunity to present to venture […]
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Discover the power of video
Video generates a higher response rate from viewers than any other media! As a matter of fact, your message can be understood in seconds. Checkout this short video or keep reading and you’ll see that the results speak for themselves. 80%of web users watch video ads60 secsof video is worthone million words52%of viewers take action after […]
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A new financial year; time for fresh graphics!
As the new financial year roles in (where did that year go!?), it’s time to start thinking about whether your brand and marketing collateral are up-to-date. It’s good to get into the habit of checking all your collateral every 12 months, so pick a time of year that works for you – for me, that is […]
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